With a background in industrial design, graphic arts and animation, Alejandro started working in advertising agencies as a graphic creative.
Ale quickly moved on to directing short films and commercials and joined VFX production house Aparato in 2010 where he serves as Creative Director. His areas of expertise as a director are VFX, impeccable storytelling and a witty sense of humor.
Ale's unique style and deep involvement in every project promises to deliver great results every time. In 2016 he wrote and directed the viral short film M.A.M.O.N. (Monitor Against Mexicans Over Nationwide). The Film shortlisted in over 150 festivals worldwide and garnered more than 13 million views. His work has made him the winner of several international awards such as: FIAP, Ojo de Iberoamérica, Ciclope and Cannes.
